From Design Chain to Supply Chain: Mouser Electronics & TTI offer Comprehensive Service

November 10, 2014 - Mouser Electronics, Inc., the global authorized distributor with the newest semiconductors and electronic components,  and TTI, Inc., one of the world's leading specialist distributors of passives, connectors, electromechanical and discretes are teaming up at electronica under the tagline: "From Design Chain to Supply Chain…Your Complete Distribution Solution."

What does that mean? The answer, according to Geoff Breed, TTI's VP European Marketing and Mark Burr-Lonnon, Senior VP EMEA & Asia for Mouser Electronics, is quite a lot.

Breed: "Under one umbrella we have two organisations that cover the customer's total needs with complementary structures and solutions. From the supplier's perspective it's similar: combined we provide a proven vehicle for new product introductions, a complete go-to-market solution - reliable partners who understand the needs of the supplier and can deliver that to the customer."

Burr-Lonnon explains the different approaches: "Mouser is the Global NPI specialist with great on-line tools, search engines, e-commerce, broad inventory, high semiconductor and engineering-based web content. We offer small volumes on a quick turnaround to support design activities. But when the project moves into volume production, it's more difficult for the high service model to flourish due to the greater depth of inventory needed, sophisticated logistics programs, inside and outside sales support."

Breed picks up the narrative: "TTI offers engineering support but in a different and again, complementary way. In many cases, the design cycle starts with the Mouser model and then, as the customer project develops, TTI steps in at an engineering level to offer the face-to-face support where an engineer can discuss solutions, or meet with a supplier. This is why we keep TTI and Mouser as separate entities, while some competitors continually try to merge two very complex and different models."

Suppliers, apparently, react very well to the synergistic relationship between TTI and Mouser. Breed: "Because the combination offers them the right path to market - whether its small volume, NPI, engineering support, pro-active marketing, breadth and depth of inventory or local sales team support - they really like it. They can work one product program through our two models and achieve their goals." Adds Burr-Lonnon: "We provide customers with a seamless 'design chain to supply chain' service, and our suppliers see very real benefits. Our model is unique and that's what customers and suppliers love. Together, our joint approach ensures that customers get what they want - which is, after all what suppliers want too."

With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What's Next in advanced technologies. Mouser offers customers 20 global support locations and the latest, most technologically advanced components for their newest design projects. Mouser Electronics' website is updated daily and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.

About Mouser
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 400,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com.  

About TTI, Inc.
TTI, Inc., a Berkshire Hathaway company, is one of the world's leading specialist distributors of passive, connector, electromechanical and discrete components. TTI's philosophy is "Lead by Design", and the company differentiates itself by focusing on people, parts and process. TTI in Europe strives to be the distributor of choice for customers and suppliers alike by introducing new product technologies and by stocking broad and deep inventory across its franchise base. TTI's sophisticated inventory management system ensures the ability to service changes in demand due to fluctuating markets and supply chains. For more information about TTI, please visit www.ttieurope.com.

Trademarks
Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.